Markets offer a strategic framework for segmenting candidates, clients, and even orders, based on diverse parameters such as geographies and job types. This segmentation enables your company to tailor your approach according to specific requirements, fostering efficiency and precision.

Let’s take a look at how this facilitates a seamless journey for all users involved.

Creating a Market

If you wish to enable markets, please contact a member of the WOLF team to have it enabled.

Once the feature is enabled, the rest is quite straightforward. Just navigate to Configuration and scroll to Business Setup, where you’ll find a tab for Markets; click on it to begin the process.

To create a new market, click on 'New' at the top left corner, and proceed to input the necessary information such as market name, description, photo upload, associated pipeline, location, job types, and status (which determines whether the market is in draft or live mode). Once created, markets will be listed for easy reference. Markets can also be deleted by clicking on the trashcan icon next to them.

Markets: Segmentation for Precision

Once a market or markets are created, when a user undergoes the onboarding process, the platform will match each user to a market based on their address. In cases where multiple markets overlap in the same locations, the determining factor to resolve this overlap is the job types associated with each market.

For instance, consider a scenario where a client operates multiple facilities, each falling under distinct markets. When a candidate signs up on the platform, they are automatically mapped to the appropriate market/ facility based on their address input and job preferences. Markets act as the foundation upon which segmentations, such as location, are built, enabling staffing companies to allocate resources effectively according to each market's unique needs.

Conclusion

By harnessing the power of markets, companies can optimize their onboarding practices by offering a tailored approach that allows them to customize strategies based on specific segmenting needs, such as department type or location. Markets not only streamline operations but also generate valuable data insights, enabling companies to analyze onboarding trends, identify bottlenecks, and make informed decisions to further optimize processes.

Additional Components: Pipelines and Stages

It’s important to note that markets function in conjunction with other key components like Pipelines and Stages. Pipelines outline the user journey through various phases of the onboarding process, with Stages comprising fundamental components within this process.

For more information on Pipelines and Stages and how they link to the functionality of markets, please see this article.

NB: A market can operate independently without the addition of pipelines or stages.