There are a few things that need to be configured on your platform to give you complete insight on the functioning of the platform.

The first thing needed is Segment. Segment is the last analytics integration you'll ever need; once integrated you can easily connect any marketing or other services to Segment using the dashboard and your platform will start providing data to them.

You can connect following the tools, for example, with Segment:

Intercom: It lets you chat with your users when they are on your website. It lets your users ask you questions right from the website if they face any issue.

Facebook Pixel: It lets Facebook tracks activities of all users on your platform. So, you can later run advertisement campaigns on Facebook targeting very specific users. Example: Show ads to users who have signed up in the last 3 weeks, need to hire staff but haven't provided their credit card.

Mixpanel: Mixpanel lets you track all activities of your users on your platform. If you want to know what exactly Micheal (example user) did since he signed up on your platform, including every single click and every single page he visited you can using Mixpanel. You can also know how many people came to your platform, how many signed up, when did most people drop out, etc.

Most of these tools have a free version, so you can start using them at no cost.